Polar caravan vehicles at a glance
Polar is a Swedish brand that has made a name for itself with its high-quality all-season caravans. Based in Dorotea in northern Sweden, Polar has been producing caravans since 1964, which are particularly renowned for their robustness and winter suitability. The brand is aimed at discerning campers who value quality, comfort and durability. Special features such as the use of high-quality materials, innovative technologies and meticulous craftsmanship distinguish Polar and make the caravans a sought-after product for frequent travelers and families.
Foundation & company history
Polar was founded in 1964 in Junsele, Sweden, by Håkan Wallin and Bertil Holmqvist. After a fire in 1966, production moved to Dorotea in northern Sweden, where it is still based today. The name „Polar“ and the iconic polar bear logo reflect the close connection to the Nordic nature and the extreme climatic conditions for which the caravans were developed. Since its foundation, Polar has established itself as a premium manufacturer of all-season caravans and is known for its high manufacturing quality and winter suitability. In 1987, Polar merged with the Finnish manufacturer Solifer, creating the SoliferPolar brand. While Solifer moved its production to Dorotea in 2004 and transferred it to Germany in 2015, the production of Polar caravans has always remained in Sweden.
Today, Polar is a major employer in the region. The caravans are still made by hand and are characterized by their robustness and adaptability to cold climates. A special highlight is the caravan museum in Dorotea, which offers a fascinating insight into the history of caravanning and documents the development of Polar caravans over the decades. The museum is located directly opposite the production facility and is a popular destination for caravan enthusiasts and other interested parties.
Specialization & brand philosophy
Polar is known for its specialization in all-season caravans, which have been specially developed for the extreme climatic conditions in northern regions. The model range includes a variety of caravans that are characterized by high insulation, robust construction and first-class workmanship. Polar's caravans are particularly popular with campers who want to travel in winter without compromising on comfort and safety. Polar's caravans are characterized by innovative technologies that offer optimal use of space while ensuring excellent thermal insulation. The company attaches great importance to sustainability and uses environmentally friendly materials that make the caravans even more durable and resistant. Another feature that distinguishes Polar caravans is their high winter suitability - the use of special insulation materials and heating systems enables comfortable camping even in extreme outside temperatures. Polar's brand philosophy is based on the values of quality, innovation and customer satisfaction. The company strives to create high-quality products that are both functional and aesthetically pleasing.
Price range
The price range of Polar caravans varies depending on the model and equipment, but in general prices are in the mid to upper price range for caravans. Entry-level models start at around €45,000, while higher-end, fully equipped models are available for up to €70,000 or more. Polar offers different equipment variants that can be customized according to individual needs and budget. Customers can decide on features such as winter capability, size, interior design and technical innovations, all of which influence the price.
Polar caravans are therefore not the cheapest models on the market, but offer high quality and durable products that have been specially designed for year-round use and extreme climatic conditions. Customers who are looking for a robust, versatile caravan that works reliably even in the coldest months of the year will find Polar a worthwhile investment.
Awareness & market position
Polar has established a solid position in the all-season caravan sector both on the Swedish domestic market and internationally. The brand is particularly well known and popular in the Nordic countries and other regions with cold climates. Polar enjoys an excellent reputation for the quality of its products and is often associated with winter suitability and durable construction. Internationally, Polar is particularly well represented in Europe, with a growing market share in countries such as Norway, Finland and Germany.
The brand is aimed at campers who value reliability and comfort and do not want to do without a high-quality motorhome when traveling at any time of year. Polar has a well-established dealer and service network that enables sales as well as maintenance and repair in various countries. This makes the brand particularly attractive to customers who are looking for a trustworthy partner that not only offers high-quality products but also guarantees reliable service. Overall, Polar is positioning itself as a premium manufacturer of all-season caravans, with a particularly strong presence in the northern markets and an increasing appeal to international customers looking for sophisticated, winter-ready caravans.
Successful models & series
- Blue Edition / BluelineMid-range caravans with an excellent price-performance ratio. Models such as the Polar 560 or 730 offer well thought-out layouts, extensive equipment and high winter suitability.
- Blackline: Luxury class models with elegant black and silver design and fine wooden interiors. Popular variants such as the 590 or 730 combine luxurious comfort with practical details.
- ChimeraNew Premium series from model year 2025: High-quality materials, modern design and top equipment make this line the first choice for discerning campers.
OriginalSolid basic equipment with everything you need for year-round camping - many things as standard that cost extra with other manufacturers.
SelectedComfort version with extras such as a gas oven, microwave or subwoofer - ideal for campers with higher demands.
Conclusion: Who is Polar suitable for?
Polar is aimed at discerning campers who want to be on the road all year round - regardless of the weather and temperature. Thanks to their excellent insulation, robust construction and high-quality features, Polar models are particularly ideal for winter campers, families and travelers who are regularly on the road in cold regions.
Even beginners will find suitable models at Polar that are user-friendly, well-equipped and durable. Those who place particular value on exclusive comfort and elegant design will find what they are looking for in the Cellini series - it combines state-of-the-art technology with a luxurious feel.
Recommended models include the Polar 720 with generous storage space for families and frequent travelers, the Polar 680 for couples looking for a maneuverable yet comfortable vehicle, as well as the Polar Cellini for travelers with the highest standards of style and equipment.