Etrusco

Etrusco vehicles at a glance

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More information about the Etrusco brand

Etrusco is a young, dynamic brand of the Erwin Hymer Group, which has specialized in the motorhome and camper van segment since it was founded in 2016. The vehicles are manufactured in one of Europe's most modern plants in San Casciano in Val di Pesa near Florence (Italy). Etrusco stands for a Italian lifestyle - Design, style and functionality - combined with the reliable German engineering of the Hymer Group. The brand offers excellent value for money and is aimed at newcomers, young families and anyone who values modern design and high-quality basic equipment. Etrusco impresses with bright, open interiors, Mediterranean flair and a wide range of models based on Fiat, Ford or Citroën, making it easy and stylish to get started with mobile travel.

Foundation & company history

Etrusco is a relatively young brand with a clear mission: to make modern, design-oriented camping accessible to a broad target group.

  • 2016: Foundation of the Etrusco brand as part of the Erwin Hymer Group. Production starts at the modern plant in San Casciano in Val di Pesa, near Florence, Italy.

  • 2017: Market launch of the first semi-integrated motorhomes, which immediately impress with their modern Italian design and attractive price-performance ratio.

  • 2018: Successful expansion into further European markets. The product range is extended to include alcove models to appeal to families in particular.

  • 2020: Etrusco responds to the vanlife trend and introduces the first campervans (panel vans) that bring modern design to the more compact segment.

  • 2021: Introduction of Ford-based models to diversify the chassis and expand the range in the entry-level segment.

  • 2022: Presentation of the „Complete Selection“ - special models with extensive equipment designed to make purchasing even easier and more attractive for customers.

  • 2023: Etrusco presents new semi-integrated vehicles with a chic T-hood design and further modernizes the interiors in a minimalist Italian style.

Specialization & brand philosophy

Etrusco concentrates entirely on Motorhomes (semi-integrated, fully integrated, alcove) and Campervans (panel van).

The range includes:

  • Campervans (panel vans): The V-series, compact vehicles ideal for couples and urban use.

  • Semi-integrated: Models such as the T (on Fiat) and the V van models (on Ford or Citroën), which offer a lifting bed concept and cover a wide range of layouts.

  • Fully integrated: The I-series, which offers superior comfort and an exclusive feeling of space.

  • Alcove: Models for families with spacious sleeping areas above the cab.

The Brand philosophy of Etrusco is based on the combination of „German engineering meets Italian design“. The vehicles offer high technical reliability (Erwin Hymer Group quality assurance) and an unmistakable, lightweight interior design. The values Design, functionality and affordability are in the foreground. Etrusco thus specifically addresses Camping beginners, young families and price-conscious couples who are looking for a modern vehicle without compromising on aesthetics.

Price range

Etrusco positions itself in the attractive Medium to entry-level segment and offers a strong price-performance ratio:

  • Campervans (panel vans): Start at around 45,000 to 55,000 euros for well-equipped models.

  • Semi-integrated (T-models): Prices typically start between 55,000 and 70,000 euros, depending on the base and floor plan.

  • Fully integrated (I models): Offer a premium feel at prices that start at around 80,000 euros start.

Etrusco aims to offer high-quality motorhomes at prices that make it realistic for younger target groups to enter the world of mobile freedom.

Awareness & market position

As part of the internationally active Erwin Hymer Group, Etrusco benefits from a large dealer network and a strong production base. Although Etrusco is a young brand, it has quickly established itself in many European markets (particularly Germany, Italy, France and Spain).

The Market position of Etrusco is strengthened by the following factors:

  • Design unique selling point: The modern, bright Italian-style interior sets Etrusco apart from many of its more traditional competitors.

  • Trust in the Hymer Group: Being part of one of the largest leisure vehicle manufacturers in Europe conveys confidence in the quality and service.

  • Focus on beginners: The clear positioning in the affordable price segment is attracting a growing number of new customers who are discovering caravanning.

Etrusco has established itself as a major player in the design-oriented, affordable motorhomes and is regarded by many as a „design insider tip“ for young and price-conscious campers.

Successful models & series

Etrusco offers clear, well-organized ranges that are tailored to different travel needs:

Campervans (panel vans)

Etrusco V series (vans): Compact and maneuverable panel vans based on the Fiat Ducato or Citroën Jumper. They offer a stylish interior and are ideal for couples looking for flexibility in everyday life and when traveling.

Semi-integrated

Etrusco T series: The most important and versatile series. It offers numerous layouts from compact models (under 7 meters) to large variants for families. The optional fold-down bed and the harmonious, bright interior design are popular. Etrusco V series (Van Profiled): Slim, maneuverable semi-integrated vehicles, often based on the Ford Transit, which combine the maneuverability of a panel van with the comfort of a semi-integrated vehicle.

Fully integrated

Etrusco I series: The premium range from Etrusco. These vehicles offer a generous feeling of space and luxurious equipment, but retain the modern, bright design. They are ideal for comfort-oriented long-term travelers.

Conclusion: Who is Etrusco suitable for?

Etrusco is the ideal brand for Beginner and young campers, who value modern design and a Excellent price-performance ratio lay.

  • Design enthusiasts: If you are looking for a change from traditional camping interiors and appreciate the bright, Mediterranean flair, Etrusco is the right place for you.

  • Price-conscious buyers: The brand offers the comfort and reliability of the Hymer Group at an attractive price.

  • Young families and couples: With a wide selection of layouts in the semi-integrated and maneuverable panel vans, these target groups will quickly find the right model for short trips or longer journeys.

Etrusco combines Italian style with German reliability and makes entering the world of motorhomes stylish and uncomplicated.

Models & Versions

FAQ

Etrusco is positioned in the attractive entry-level to mid-price segment. Prices vary greatly depending on the model and equipment! Find out more from the manufacturer.
Etrusco motorhomes are produced in Italy, more precisely in the ultra-modern plant in San Casciano in Val di Pesa near Florence. The brand benefits from the production expertise and quality assurance of its parent company, the Erwin Hymer Group.
Etrusco models are generally designed for use all year round. Many vehicles have important components for winter suitability as standard or as an option, such as a powerful heater, insulated walls and floor and heatable tanks. For demanding winter use, it is advisable to select the optional winter packages.
Etrusco's unique selling point is the combination of Italian design and German reliability. The vehicles offer a bright, modern and Mediterranean-inspired interior that sets them apart from many traditional competitors. Customers also benefit from the excellent price-performance ratio and the safety of the Erwin Hymer Group.