Benimar is a renowned manufacturer of motorhomes based in Peñíscola, Spain. Since its foundation in 1974, the company has become a leading player in the European recreational vehicle industry. The brand enjoys great popularity among various target groups, including families, beginners and experienced campers. Particularly noteworthy is the excellent price-performance ratio, which makes Benimar motorhomes an attractive choice for many. Benimar is characterized by innovative technologies, well thought-out use of space and a modern design. The vehicles offer a high level of comfort and functionality, making them ideal companions for travel and adventure. 

In the following sections, we will take a detailed look at the founding and company history of Benimar, explore the company's specialization and brand philosophy, classify the price range of the products and analyse the awareness and market position of Benimar. Finally, we will present successful models and series and draw a conclusion as to who Benimar is particularly suitable for.

Foundation & company history

Benimar was founded in 1974 in Benicarló, on the Spanish Mediterranean coast of Benito Mariné founded.
The name Benimar is made up of „Beni“ for Benicarló and „Mar“ for the sea - a clear allusion to the brand's Mediterranean origins. Initially specializing in caravans, Benimar launched its first motorhome on the market in 1978. The company grew steadily in the following years and took the step into series production in 1986. From this point onwards, the model range was continuously expanded and Benimar established itself as one of the best-known motorhome manufacturers in Spain.

An important milestone was the entry into the Trigano Group, one of the largest European manufacturers of leisure vehicles, in 2002. This enabled Benimar to expand internationally more quickly. Particularly noteworthy is the successful entry into the German market in 2021. Today, Benimar produces more than 4,000 motorhomes and mobile homes every year in its state-of-the-art factory in Peñíscola. The company is now active in 28 countries worldwide.

Specialization & brand philosophy

Benimar offers a wide range of models suitable for different travel styles and needs: panel vans, semi-integrated, alcove and fully integrated models. Particularly noteworthy are the Benivan panel vans, which are characterized by their compactness and flexibility - ideal for beginners and city campers. Benimar is known for its clever use of space: even in compact vehicles, the models offer well thought-out interiors with practical storage space solutions.

The semi-integrated and alcove models offer an ideal balance between comfort and practical usability. What's more, many models are well suited for winter use and are equipped with powerful heating systems and special insulation. This makes Benimar the preferred choice for campers who also want to travel in colder months.

The Benimar brand philosophy can be summarized with the motto „Travel with Mediterranean flair“: Quality, innovation and a functional, aesthetic design. Benimar wants to offer its customers - whether beginners or experienced travelers - a motorhome that combines comfort, flexibility and an unmistakable travel experience.

Price range 

The price range for Benimar motorhomes varies considerably depending on the model, equipment and year of manufacture:

• Entry-level models such as the Yrteo, Tessoro or Sport generally start at around 60,000 to 65,000 euros. The basic version of the Yrteo 861, for example, is priced at around 64,000 to 72,000 euros, depending on the engine and equipment.
• Mid-range models, well-equipped Tessoro or Mileo vehicles, for example, usually range from 65,000 to 75,000 euros.
• Fully integrated models such as the Amphitryon series start at around 86,000 euros. With optional extras such as automatic transmission, lithium batteries, solar, awning or extended multimedia packages, the price can rise to between 95,000 and 100,000 euros.

The 100,000 euro mark can therefore only be reached with extensive optional extras, but it is possible.

Awareness & market position

Benimar has established itself as the leading manufacturer of motorhomes in Spain and is also becoming increasingly well-known in Europe. The brand is particularly strong in its home country and dominates the Spanish motorhome market. However, since expanding into Germany in 2021, Benimar has also gained prominence there and is now an increasingly common name on the roads. With its wide range of models, Benimar appeals to different target groups and is therefore well positioned in both the entry-level and mid-price segments.

Target groups:
Benimar is aimed at beginners as well as families and luxury travelers. Models such as the Benivan and the Tessoro offer the right level of comfort for different needs. The good price-performance ratio makes Benimar particularly interesting for campers who want to enter the motorhome market.

The vanlife community is particularly attracted by the compact design of the Benivan panel vans, which are ideal for urban travel and spontaneous trips. At the same time, comfort lovers will find the larger semi-integrated and fully integrated models such as the Tessoro or Amphitryon to be vehicles that impress with their luxurious equipment and high level of comfort.

Sales & service network:
Benimar is now represented in 28 countries, with a strong presence in Spain and increasingly also in other European countries. In Germany, the brand is distributed via a growing dealer network, which makes it easier for interested campers to access the brand. The service network has also been steadily expanded to ensure good customer service.

Successful models & series

• MileoSemi-integrated vehicles on a Fiat chassis with a modern interior design. Models such as the Mileo 261 offer single beds, a spacious seating area and extensive standard equipment. .
• TessoroSemi-integrated vehicles on a Ford chassis with a variety of layouts and excellent value for money. The new T 430 is particularly compact and offers a French bed. .
• BenivanFiat-based panel van, ideal for beginners. The Benivan B161 Essential offers single beds, a dinette for four people and extensive equipment. .
• SportAlcove models with space for more than five people, ideal for families.
• AmphitryonFully integrated models with large driving space and a high level of comfort, popular with experienced motorhome owners.

Who is the brand suitable for?

Benimar offers a variety of vehicle types and is therefore suitable for different target groups:

Camping beginners

The Benivan panel vans and semi-integrated models such as Mileo are particularly ideal for beginners. They offer a compact size and user-friendly handling. These models offer good comfort at a manageable price and are perfect for first camping experiences.

Comfort lovers

Semi-integrated models such as the Tessoro and fully integrated models such as the Amphitryon are ideal for campers who don't want to do without comfort on long trips. These models offer generous space, well thought-out room concepts and modern equipment, ideal for travelers looking for a high level of comfort.

Families

Families particularly benefit from the alcove models such as the Sport. These offer plenty of space for several people and sufficient storage space for luggage. They are ideal for longer trips and offer the necessary flexibility and space for children and their needs.

Vanlife fans

The Benivan panel vans and models such as the Tessoro are also very attractive to the vanlife community. The compact dimensions and versatility of these vehicles make them ideal for adventurous people who like to travel independently without sacrificing modern comfort.

Luxury travelers

Benimar offers the fully integrated Amphitryon model for discerning campers. With luxurious features, a well thought-out space concept and innovative technologies, this model is aimed at travelers looking for maximum comfort.